News & Blog
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Your backstage pass to the latest in music, tech, and innovation. From alumni success stories to program updates and partner highlights, this is where creativity meets opportunity. Let’s spark ideas, connect communities, and amplify the beat of breakthroughs together.


01.12.2020
The Sound of the Future: How Music Experts see Tomorrow’s Music Industry
For a generation that experienced the switch from analog tapes to MP3 players and from minidiscs to online streaming, there is no doubt that the music industry underwent deep transformations over the past decades. Years of change initiated by the constant development of new technologies. But who is to thank for it? From emerging artists […]

14.09.2020
Tomorrowland Around the World: welcome to DreamVille 2.0
Often hailed as one of the world’s best music events by the music industry, Tomorrowland has acquired a legendary status among festivalgoers around the world. A popularity that normally ensures a worldwide ticket rush and hundreds of thousands of attendees yearly. So, when Tomorrowland announced its ambition to launch a virtual edition in 2020, expectations […]

06.08.2020
Merrie Melodies: Secret Chord Laboratories builds an oracle into the minds of music listeners
Secret Chord Laboratories, Wallifornia ‘Start-Up of the Year’ 2020, is a music-tech gem at the crossroads between neuroscience, artificial intelligence and music enjoyment. Its mission: to identify how to select the perfect song for a wide range of industries, applications, moods, and functions. Their AI music engine, dopr, can predict the likelihood of a song […]

03.08.2020
Michel Duchateau: fostering ideas through hackathons
Expert of Agile methodologies, Michel Duchateau is Chief Innovation Officer & Partner at Convidencia, a Brussels based company specialized in collective intelligence. He is also the author of many publications on how to run a hackathon. Facilitator of the Wallifornia MusicTech Hackathon, he explains why hackathons matter. As Chief Innovation Officer at Convidencia, Michel’s job […]

01.07.2020
Tim Bran: in for the kill
His name might not sound familiar, but behind-the-scene hero Tim Bran’s resumé reads like the tracklist of a ‘best of’ album. From household names such as London Grammar, Birdy or La Roux to up-and-comers, he has put his many skills at the service of many a musician on their journey to finding their true self. […]

19.06.2020
Matthieu Dallon: The Gamer Turned Investor
President and founder of Trust Esport, the first E-Sport fund in France and the second in Europe, Matthieu Dallon is above all a gamer from the outset, who has succeeded in making his passion a vocation. From the LANs that started in the 1990s to the financing of start-ups in the sector, he has forged […]

05.05.2020
Wallifornia policy on COVID-19
As you all know, things have been pretty chaotic for the entertainment industry (and the world) lately. From rescheduled festivals to emptied music venues, at Wallifornia MusicTech, we would like to express our sympathy to all those suffering around the world, and to all the artists and entrepreneurs mobilized to entertain us during those difficult […]

18.02.2020
Showcase Your Start-Up During Les Ardentes Urban Music Festival
[vc_row][vc_column][vc_column_text] You have a B2C start-up in Media+Tech (Music, e-sport, Gaming, Podcast, AR/VR, Streaming, etc.)? You would like to showcase it at Les Ardentes Music Festival and reach more than 140.000 attendees ? You have something concrete to show ? Here is what Wallifornia MusicTech could do for you. From July 9th to July 12th, […]

02.07.2019
Interview with Ryan Maule from SOCAN
We had a very interesting talk with Ryan Maule from SOCAN, the Canadian royalty collection society which is very active in the tech side of the music industry. SOCAN has been involved with SXSW and their hackathon in the past, we are lucky to collaborate with them for this edition of the Wallifornia MusicTech and […]

28.06.2019
Interview with: Sarasara
We had the pleasure of chatting to Sarasara, an international touring artist, also very passionate about technology and experienced in Hackathons ! We discussed the concept of a hackathon, the creativity and experimentation involved and how an Artist can have an impact on a process which is often narrowed down to just programmers. What first […]

24.06.2019
Hackathon : How to design a seamless and safer user journey for and with event attendees?
Open Minds & Experts Wanted! Wallifornia MusicTech is glad to host an IDEATION challenge dedicated to INNOVATION IN EVENT SAFETY. During WALLIFORNIA MUSICTECH HACKATHON starting on July 2nd in Liège, we will have the change to bring together groups of forward-looking cross-sectorial experts to answer this question: How to design a seamless & safer user journey for […]

20.06.2019
Our Conference program is here !
On the 3rd of July, the cream of the crop of the music industry is gathering in Liège for a unique conference day that takes place as part of the Wallifornia MusicTech. Organized at the sumptuous Theater of Liège, the conferences are based on the TED model, giving the floor to big names and MusicTech […]