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Wallifornia: The Annual Pulse of Music+Tech

Powered by thinkers, makers and doers

At Wallifornia, we don’t just waffle about the future of Music+Tech, we built it. Every July in Liège, the real doers of both industries gather for a mid-year reality check. It’s like checking your fries mid-fry – you don’twant them burnt, and neither do we want to miss where Music+Tech’s real pulse is shaped – by those who think, decide and do.

And because this is happening in Belgium, we do things a little differently.

No VIP lounges, just one big family where everyone talks, debates, and shares (over a good Trappist beer, obviously).

If you’re pushing the boundaries of what Music+Tech can best build together  you belong here. So, ready to join the communicty that’s always ahead of the curve?

Welcome to Wallifornia.

Come for the insights. Stay for the people. And yes, stay for the fries.

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What’s cooking in 2025

Wallifornia 2025 : The mid-year reality check for Music+Tech doers

This year, we’re diving even deeper into the intersection of Music+Tech, with a sharp focus on the rapid changes and challenges that are reshaping both industries. The mid-year “reality check” is more crucial than ever  – it’s where we separate hype from real impact. In 2025, we’ll give you the tools, the insights, and the real-world examples that will help you navigate what’s working, what’s not, and what’s next. It’s the perfect time to pause, assess, and recalibrate.

After all, if you’re not ahead oh the curve, you’re already behind. 

No music-centered event is complete without a celebration!

The Event’s final day coïncides with the opening of Les Ardentes Festival, creating the perfect synergy between knowledge-sharing and the vibrant festival experience.

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Event & Accelerator

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Sponsoring & Partnership

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Investment & Fundraising

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