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As you all know, things have been pretty chaotic for the entertainment industry (and the world) lately. From rescheduled festivals to emptied music venues, at Wallifornia MusicTech, we would like to express our sympathy to all those suffering around the world, and to all the artists and entrepreneurs mobilized to entertain us during those difficult times.

Because we care about your safety, it is with a heavy heart that we have decided not to run the Wallifornia MusicTech program the usual way in 2020. Instead of welcoming you all in our wonderful city of Liège, as we are used to, we have decided to go for a completely virtual experience this time. Because we are digital natives and because we love innovation, we believe it is the right choice, whether you are a start-up, a music pro, an esport pro, an artist, a player, an investor, or just a Entertainement Lover.

To make our vision happen, we need you more than ever. While our team is giving its all to make this edition as amazing as the previous one and, hell, why not, even better, it can only happen if you join us and spread the word about Wallifornia.

Because if there’s one thing these uncertain times have thought us, it’s that physical distance isn’t necessarily an obstacle. What matters is the quality of our exchanges. Let’s make this edition great!

The Wallifornia Team.

As you all know, things have been pretty chaotic for the entertainment industry (and the world) lately. From rescheduled festivals to emptied music venues, at Wallifornia MusicTech, we would like to express our sympathy to all those suffering around the world, and to all the artists and entrepreneurs mobilized to entertain us during those difficult times. Because we care about your safety, it is with a heavy heart that we have decided not to run the Wallifornia MusicTech program the usual

We had a very interesting talk with Ryan Maule from SOCAN, the Canadian royalty collection society which is very active in the tech side of the music industry. SOCAN has been involved with SXSW and their hackathon in the past, we are lucky to collaborate with them for this edition of the Wallifornia MusicTech and to have Ryan Maule come over as a hackathon coach and speaker.  What drew you to the music industry in the first place?  In a word: SOCAN.

We had the pleasure of chatting to Sarasara, an international touring artist, also very passionate about technology and experienced in Hackathons  ! We discussed the concept of a hackathon, the creativity and experimentation involved and how an Artist can have an impact on a process which is often narrowed down to just programmers.What first brought you to get involved in music-tech? I’ve always been a geek. I had my first Macintosh at the age of 6 or 7 maybe.I also used

Open Minds & Experts Wanted! Wallifornia MusicTech is glad to host an IDEATION challenge dedicated to INNOVATION IN EVENT SAFETY. During WALLIFORNIA MUSICTECH HACKATHON starting on July 2nd in Liège, we will have the change to bring together groups of forward-looking cross-sectorial experts to answer this question: How to design a seamless & safer user journey for & with event attendees?Event organisers, safety professionals, developers, mobility experts, join a 3 days immersive iniatiative with participants from PRODISS, EAA, Smart City Institute ! For

On the 3rd of July, the cream of the crop of the music industry is gathering in Liège for a unique conference day that takes place as part of the Wallifornia MusicTech. Organized at the sumptuous Theater of Liège, the conferences are based on the TED model, giving the floor to big names and MusicTech experts from all around the world. The closing party will consist of an exclusive concert and DJ set by Tom Barman (Deus), John Acquaviva and

As a hackathon addict and music tech enthusiast, I couldn’t resist the invitation to participate in the music-related Wallifornia Music Tech Hackathon in Liège, Belgium. This unique hackathon is tightly coupled to the Les Ardentes music festival, an annual event with a pretty impressive line-up, including the Black Eyed Peas in 2019.In the first year, the hackathon located right on the festival site, which was a fun but loud experience, so it was moved to a co-working space in the

We had a quick chat with Gianfranco Ceccolini, the founder of MOD devices, about his previous experiences at the Wallifornia MusicTech and general thoughts on music-tech. The company came away with our grand prize at the Pitch competition back in 2017, so we thought it would be interesting to follow up a few years later. We got a brief insight into the world of MOD devices through the concise answers given by Gianfranco Ceccolini. First, here is a bit about

CEO of MediaTech Ventures, Paul O’Brien (aka SEO’Brien) is an old dog from the Silicon Valley. Born and raised in the startup-culture and the digital era, Paul built his first website in the ‘90s and was featured in the book Online Marketing Heroes. Passionate by the Media industry and innovation, he now works in Venture Capital Economic Development and defines himself as “a fractional CMO who works with innovative companies to move venture capital”. Support of the Wallifornia Music Tech

It's time to announce the name of the startups which will participate to our acceleration program, in partnership with Universal Music Group. This year, we have the pleasure to welcome startups from all around the globe. We hope that all the satrups will enjoy and benefit from this week. Let's work, create, and innovate together.But before the presentation, we'd like to thank all the startups that have applied, and wish you all the best in the future.The selected startups are