From 5 to 7 July, the sixth edition of the Wallifornia MusicTech Summit took place in the splendid setting of La Grand Poste in Liège (Belgium).
The Summit started on the evening of 5 July with a party on the rooftop of La Grand Poste. Belgian performers Nicolas Michaux and DJ Sonar set the mood.
An excellent opportunity to get to know each other while sipping a cocktail and enjoying an incredible view of Liège and the Meuse River.
The next morning, under the still-heavy eyes of the previous day’s partygoers, Alexandre Saboundjian, CEO of Winamp, launched the proceedings with a talk on monetisation, a crucial question for every artist today. Then the floor was handed over to the artists themselves for a panel dedicated to innovation, featuring Arabian Prince, Sarasara and Tété, masterfully chaired by Sudha Kheterpal.
After this, a diverse range of topical subjects were discussed. The industry and musical creation were considered in relation to gaming, NFTs, AI and the metaverse. Naturally, the challenges posed by climate change, the quest for greater diversity in the music industry and the economic challenges faced by creators were also the subjects of fascinating discussions.
Let’s talk about numbers
The event attracted around 200 guests on average per day. Music tech players (industry experts, VCs, start-ups, artists, engineers, teachers) from 21 countries accepted the invitation. Nineteen panels (on music and NFTs, Web3, metadata, fan engagement), nine keynotes (on music licensing, music in the metaverse, innovation), the AI Song Contest and an accelerator Demo Day – and all in just two days.
What about the attendees? How was their experience?
Ted Cohen, a regular at the Summit, founder and CEO of the production company The Orchard: “What I saw during the discussions is smiles, laughs, passion. The best edition yet of the finest music technology gathering on this planet!”
Adeline Beving, Head of Innovation at Sacem: “Wallifornia is an obvious choice for us because of the great quality of its conferences and its qualified audience. We love working with the Wallifornia team to fulfill our mission.”
Takayuki Suzuki, CEO of the Japanese consulting company ParadeALL:
“I think that the music industry is all about collaboration: releasing, marketing, investing, all of that involves human relationships. And that’s what Wallifornia MusicTech provides.”
Sudha Kheterpal, former Faithless percussionist, start-up founder and pitch coach: “It’s amazing to have a summit like Wallifornia MusicTech, which works as an accelerator to push forward these innovations and this thinking. It’s super exciting, it’s going to propel us into the next stage.”
And, last but not at all least, let’s hear how our cofounder Gérôme Vanherf summarises the event: “Since the beginning of this adventure in 2016, our goal has been to make Wallifornia (10-week accelerator + two-day summit) a kind of cool, relaxed ‘Davos of MusicTech’, where the top of the crop of international start-ups, artists, professionals and investors meet, connect, share and develop the future of their industries together. This sixth edition was way beyond our expectations. I look forward to being here in 2023!”
In conclusion, we must thank all our partners. None of this would be possible without Les Ardentes, AI Song Contest, Kikk, LeanSquare, MusicTech Europe, Théâtre de Liège, Reflektor, Sacem and Winamp.
The sixth edition of Wallifornia MusicTech packs La Grand Poste
From 5 to 7 July, the sixth edition of the Wallifornia MusicTech Summit took place in the splendid setting of La Grand Poste in Liège (Belgium). The Summit started on the evening of 5 July with a party on the rooftop of La Grand Poste. Belgian performers Nicolas Michaux and DJ Sonar set the mood.An excellent opportunity to get to know each other while sipping a cocktail and enjoying an incredible view of Liège and the Meuse River. The next morning, under
And the winner is…
The Wallifornia MusicTech Programme aims to support promising international music tech start-ups by helping them better understand how the music tech industry and the VC world operate. Twelve international start-ups were selected to take part in our nine-week Acceleration Programme, which took place online. Candidates had to be already earning monthly recurring revenue and active in one of four fields: access, fan engagement, value or smart venues. Learn more about the program here The selected start-ups were individually coached by experienced entrepreneurs and
Who’s on Board?
Connecting, gathering, bringing different perspectives together – these are our key priorities. To achieve this, we need to develop a global view. As we don’t know everything that’s happening in the world, we have called on the services of contacts from different geographical areas. That’s how our Advisory Board was born. The Board has seven members. Except for Oceania, every continent is covered. Each member of the Board knows their microcosm well and is aware of what is happening in their
Wallifornia MusicTech x Sacem Lab
As part of its Open Innovation strategy, Sacem Lab brings together experts and start-ups to meet the needs of its artists better. In particular, it communicates with players in the music tech ecosystem to develop collaborations and bring solutions from outside into Sacem. This year, Sacem Lab is partnering with Wallifornia MusicTech. Meet Adeline Beving, Head of Innovation at Sacem. “I founded and manage Sacem Lab, Sacem's innovation unit, whose mission is to help create value for artists (authors, composers and
The name Winamp is music to the ears of music lovers everywhere. The iconic media player, released in 1997, is back on track. Owned by AOL from 1999 to 2013, it is now the property of the Belgian group Targetspot. Winamp is a partner of Wallifornia MusicTech 2022, which connects companies and start-ups. Many large companies are looking for innovative solutions to solve specific problems or address new challenges. Wallifornia MusicTech provides them with its wide network of more than
Welcome (drink) to the Wallifornia MUSIC & INNOVATION Summit 2022
After two years confined to the virtual realm, the sixth Wallifornia MUSIC & INNOVATION Summit opened yesterday evening in an informal, relaxed atmosphere on the rooftop of La Grand Poste in Liège (Belgium). The digital revolution has transformed the way we all consume music. The challenge of adapting has never been greater, but one thing remains – the joy of meeting for a chat and a drink. On the eve of the sixth Wallifornia MUSIC & INNOVATION Summit, which is taking place on