<span style="font-weight: 400;">Helienne Lindvall hails from Sweden and is an award winning professional songwriter, Board Director of the British Academy of Songwriters, Composers and Authors, and a music and media writer.</span><span style="font-weight: 400;">She wrote columns Behind The Music and Plugged In for the Guardian for seven years and frequently appears as a music industry expert on Sky News and the BBC.</span><span style="font-weight: 400;">For the past four years, Helienne has been Head of Business & Songwriter Relations for Auddly, a music rights management platform backed by Max Martin and Björn Ulvaeus of ABBA. </span><span style="font-weight: 400;">Swede As Candy Music </span>