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Ali Samadpour is no stranger to the digital media landscape. He has a proven track record of not only responding to industry needs through innovation and development, but also a strong run of client success.
In 2016, Ali launched Prescient Digital, an international digital marketing and advertising agency specializing in working with musicians, festivals and event brands. Over the past five years, Ali has worked with the likes of Saint JHN, MadeinTYO, Loco Dice, HYTE and many more. In the past 12 months alone, Prescient Digital has managed over $1M ad spend for clients across the music industry.
Responding to client need & industry direction, Ali co-founded Modular Merch in 2019 with his partner in Berlin. The company offers an A-Z merchandising production and fulfillment solution. Since then, Modular Merch has served a number of small and medium sized businesses as well as musicians in Europe and North America.
Ali is constantly increasing his scope and focus towards new topics and trends in the music industry. Recently he's been reimagining how the music industry is monetized and creating a more equitable future for artists through the use of blockchain technology and NFT’s.

Cliff joined Lewis Silkin LLP as a Partner in April 2006 after a decade as in-house counsel in the music and broadcast industry and founded its market-leading Digital Media & Brand Entertainment group. He was Head of Business Affairs at Warner Music and General Counsel and Company Secretary for Capital Radio plc. (now Global).

He acts for some of the world’s largest names in mobile, brands, talent, recorded music, mobile, live music, radio, audio-visual production and online. He sits on Lewis Silkin’s Board, with a focus upon legal, business and technological innovation.

Cliff is also the founder and Managing Director of Eleven, a business advisory and corporate finance firm working with disruptive business models in the world of Digital Media, Film and Sport where he advises large corporations, brands and investors on digital innovation and works with start-ups at the cutting edge of music and technology, especially in the realm of the Sharing Economy, Social Video, Internet of Things, Artificial Intelligence and Blockchain.

www.lewissilkin.com / www.elevenadvisory.com

Rick Heffernan is heading up business development and artist/label relations at Swiss-based start-up Utopia Genesis Foundation, which is utilizing blockchain technology to deliver tokenisation platforms/products to revolutionize the wider music industry.
Prior to joining Utopia Genesis, he co-founded Light On, a music-to-brand consultancy with a focus on emerging territories, which for the last decade he’s worked with artists including Grimes, Nile Rodgers, Justice, Chromeo, and recognizable brands Red Bull, Miller Beer, Alfa-Bank and Yandex, where he worked closely with Apple co-founder, Steve Wozniak. He also manages boutique underground Venetian record label, Degustibus Music.
Working on various lead roles in the music industry from the ground up, Rick has a very keen interest in how blockchain technology can start solving some of the industries older business models to create more transparency and fairness going forward.

A classically trained violinist, he began experimenting with electronic music aged 12, and gained his first drum and bass release in 1999. In the following years he released mostly for the legendary Moving Shadow imprint, and John B's Beta Recordings, having met John B at Durham University. After the completion of his philosophy degree, he went on to study an MA in electroacoustic composition at Durham. Perhaps unsurprisingly, his drum and bass grew increasingly experimental, and his debut LP (Pro Agonist, 2005) was released by Mike Paradinas' Planet Mu label, more commonly associated with the IDM scene.
Unsatisfied with the possibilities of conventional DJing, Exile programmed his own performance tools (at first using Pure Data and running into difficulties, he then switched to Reaktor) to allow improvisational live sets, which led to official work for Native Instruments.
In 2009 he contributed a cover of a Jamie Lidell song to the Warp20 (Recreated) compilation. He also toured the US in late 2009 supporting and collaborating live with Imogen Heap.
In 2012, at Sonar Festival in Barcelona, he teamed up with Jamie Lidell, DJ Shiftee, Mr. Jimmy and Jeremy Ellis to form Mostly Robot, a new collaborative project.
In 2016, he launched Endlesss, a collaborative music-making app inspired by his Flow Machine, which he had previously used in live performances. A desktop version of Endlesss was released in 2020.

Not only does Sarasara share a record label with Björk, as well as an alien, future-facing aesthetic, but this French producer-singer has a passion for wiring tech into her tunes, too. A coder whose former occupation was a project manager for an apps company, her music is robotic: pitting African instruments against squelching, mutant machine beats.