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Panel – Live Music: beyond ticketing, a stage dive into data-driven live event management


About The Speaker

Andrew Foggin

Andrew started his career in music, managing artists at independent label, Deadly People (set up by DICE founder, Phil Hutcheon). During his five years at Deadly, Andrew was responsible for helping build up its roster of artists (home to Benga, Matthew Dear and Peace) and promoting parties with the likes of Diplo, Ed Banger Records and Armnad Van Helden.
It was during this time that the idea of DICE was born and became a reality. Andrew helped launch DICE in 2014.
As a founding employee, Andrew started out as DICE's UK Music Manager, landing major artist partnerships with the likes of Disclosure and Annie Mac, and taking DICE across the UK, signing venue deals across Leeds, Manchester and Brighton. In 2018, Andrew was promoted to Global Head of Expansion, tasked with setting up DICE's first-ever U.S. HQ in LA and launching DICE across the US.
Over his years at DICE, Andrew has been responsible for signing some of DICE's biggest and most notable tastemakers, venue and promoter partnerships, including Elsewhere (NYC), Sound Nightclub (LA), Everyday People (NYC), Super! (France) and Milk & Cookies (US). While on the artist side, Andrew has been instrumental in securing exclusive, major partnerships with Kanye West, Bicep and Dave.
Most recently, Andrew was promoted to Global Head Of Music to oversee partnerships globally, managing teams in the UK, US, France, Spain and Italy.

Global Head of Music DICE




About The Speaker

Aivar Laan

Aivar Laan is the founder and CEO of FanSifter. His career is at the intersection of data-driven technologies and the music industry / live events. He co-founded and managed several regional leading event and marketing communications agencies. He has produced and promoted 2,000+ events and multi-awarded festivals over 25+ years in the Baltics, Nordics, and CEE in the wide range from corporate to music & film. Aivar has sat on both sides of the table – as a service provider for the live/music industry, and taking risks as a promoter. He is a frequent speaker at industry events about innovating with technology in the music and live/festivals space, incl. Cannes Film Festival, International Live Music Conference (ILMC) London, Festivals Forum Moscow, Event Tech Live London, and many more.

CEO of FanSifter


About The Speaker

Daniel Fletcher

In his role as Chief Innovation Officer at Primavera Sound, Daniel Fletcher contributes to the design of the company’s business and digital strategies. Since February 2020 he is part of the company’s task force designated to explore and design solutions to restart live events.
He has more than 25 years of experience in innovation and city planning at both government and private sector organizations.
Daniel has also enjoyed a fulfilling career as an artist and record producer. Since 2016 he is Associate Professor at IE School of Architecture & Design.

Chief Innovation & Corporate Development Officer @ Primavera Sound | PropTech | MusicTech | Smart Cities | Startups