Affiche A2 paysage permaculture illustratif-5

What's cooking ?

THE WALLIFORNIA’S SECRET SAUCE

This isn’t a sit-down-and-listen kind of conference. It’s where every perspective meets, and where every participant brings something to the table.
From labels to publishers, live pros to platform builders, startup founders to policymakers, AI researchers to indie artists—we don’t separate the worlds. We connect them.

  • Networking that works : Think curated formats, spontaneous moments, and human-sized interactions—no forced small talk, no pointless badge-scanning.
  • Formats that fire you up : From hands-on workshops to live use cases, hard-hitting debates to roundtables where you actually speak—we mix insight with interaction, boldness with usability.
  • A rhythm that breathes : Built-in pauses to connect, moments to reflect, and the right balance between listening and doing.
    Wallifornia 2025 is more than a conference. It’s where the doers gather to stay one step ahead — to be part of the next play before it becomes the headline.
    Come hungry for answers. Leave with new ideas, new allies, and a head start on what’s next.

At a glance

  • July 1st, 6:30 PM • Start things off in style with a rooftop Welcome Drink at La Grand-Poste. Great views, real people, zero small talk.
  • July 2nd, 09:45 AM • DAY 1 • The conversations kick off. Think fewer monologues, more interaction. Expect bold ideas, live feedback, real use cases, and formats where you actually take part.
  • July 2nd, 8:30 PM • Launch Party at Le Reflektor Club. Because when music’s this good, networking becomes natural.
  • July 3rd, 09:45 AM • DAY 2 • More moments to learn, challenge, build, and connect. Come with questions, leave with clarity (and a solid number of strategic contacts).
walli

Who's in the mix*

At Wallifornia, we bring together every angle, every expertise, every perspective

Attendees

A unique mix of Music+Tech professionals across the entire ecosystem :

→ Music industry : Labels (majors & indies), live & touring experts, CMO'S, artists, managers, publishers, institutional players shaping regulation policy.

→ Tech & Innovation : Established companies, high-growth startups, data architects, AI specialists, and the engineers behind tomorrow's tools.

→ Business & Strategy : Investors, legal experts, media, and researchers mapping the next big shifts.

Speakers

Expect a powerhouse lineup of industry pioneers, visionary artists, daring entrepreneurs, leading investors, and top-tier experts.

From those shaping global platforms to the emerging entrepreneurs redefining the game, they all have one thing in common : they don't just talk, they act.

And they're already working on what's next in Music+Tech.

Blanc-3
*Participating companies Wallifornia 2022-2024

Focus 2025

WHAT’S COOKING IN 2025?

Wallifornia 2025: The Mid-Year Reality Check for Music+Tech Doers

This year, we’re diving even deeper into the intersection of Music+Tech, with a sharp focus on the rapid changes and challenges that are reshaping both industries. The mid-year “reality check” is more crucial than ever—it’s where we separate hype from real impact. In 2025, we’ll give you the tools, the insights, and the real-world examples that will help you navigate what’s working, what’s not, and what’s next. It’s the perfect time to pause, assess, and recalibrate.
After all, if you’re not ahead of the curve, you’re already behind.

DSC09865

Speakers

Confirmed Speakers 2025

… because real innovation happens with the right mix of thinkers, makers, and doers from around the globe. Wallifornia is intimate by design – no overwhelming crowds, no faceless networking. Just the right setting for real conversations to happen, meaningful connections to spark, and new solutions to emerge.

You won’t find this atmosphere anywhere else.

14

Tom Allen

CTO at Downtown (UK)

ARCINIEGA Ariana - site internet

Ariana Arciniega

Former Head of BD and Label Strategy LATAM at Virgin Music Group (MX)

BLIAH Agnès

Agnès Bliah

Music Industry Operations Director at Deezer (FR)

BRANSON Alex - site internet

Alex Branson

SVP, Industry Partnerships at Beatport (UK)

16

Alex Brees

CEO & founder at un:hurd music (UK)

BURTON Laurent - site internet

Laurent Burton

Head of Creative and Cultural Industries & CBDO at Noshaq (BE)

17

Amalie Briden

Innovation Manager at BPI (UK)

BUSTELO Dot (1)

Dot Bustelo

Founder, CEO & CIO at Loupe Art, Head of Partnerships at Beatoven.AI | Ex Apple (US)

CACCIOTTI Loredana - site internet

Loredana Cacciotti

Founder & Digital Strategy Consultant at Future Play Magazine & LANDR (UK)

CALEB Charlotte - site internet

Charlotte Caleb

Founder & CEO at Ellevate (UK)

CHERRY Beth

Beth Cherry

Music Consultant & Streaming Specialist at Stream Queen (UK)

18

David De Cristofaro

Fan Experience at ONELIVE (US)

DE MAN Brecht - site internet

Brecht De Man

Head Of Research at PXL-Music (BE)

DEMEZ Pascal - site internet

Pascal Demez

CEO at BEATSURFING

DESLOOVERE Steven - site internet

Steven Desloovere

Head of Music at Sabam (BE)

DIAS Lara - site internet

Iara Dias

CEO & Founder at ikkio (FI)

DICKSON Kimberly - site internet

Kimberly Dickson

Founder at HyperTribe (UK)

19

Chantal Epp

Founder & CEO at ClicknClear (UK)

EVERLING Deniz- site internet

Deniz Everling

Artist & Label Representative GSA at Bandcamp (DE)

20

Sophian Fanen

Investigative Journalist in music at Les Jours (FR)

FLETCHER Daniel - site internet

Daniel Fletcher

Strategic Advisor | Music, Entertainment & Tech | Ex CIO at Primavera Sound (ES)

26

Simon Friend

COO at Round. (UK)

CHOURGNOZ-VILLANO Julia

Julia Gaillardot-Chourgnoz

Senior Music Marketing Manager at Ubisoft (FR)

22

Rick Gleave

Founding Partner at Music Foundry | Ex Tuned Global (UK)

GUARIGLIA José (1)

Jose Guariglia

Senior Account Manager at Fourth Pillar (VE)

23

Perrine Guyomard

Head Of Sacem Lab / Innovation at SACEM | Ex Warner Music France (FR)

HANTRAKUL Lamtharn Hanoi

Lamtharn (Hanoi) Hantrakul

Senior AI Research Scientist | Ex Google, TikTok, ByteDance (TH)

25

Aurélien Hérault

Chief Innovation Officer at Deezer (FR)

Speakers - Site internet

Emily Ingram

General Manager of Sollos at Universal Music Group (UK)

JENNISKENS Anne - site internet

Anne Jenniskens

Business Development at Prisma Music Group (NL)

24

Hanna Kahlert

Senior Social Analyst at MIDiA Research (UK)

KHETERPAL Sudha - Site internet

Sudha Kheterpal

Pitch & Speaker Coach at The Pitch & Growth Coach (UK)

13

Steven Marks

CEO at JLR, Inc. (US)

MCGOEY Bill - site internet

Bill McGoey

Head of Music Strategy & Investments at TikTok (UK)

27

Luke Mendoza

Chief Strategy Officer at Beatchain (UK)

MITSUFUJI Yuki

Yuki Mitsufuji

Lead Research Scientist | VP of AI Research at Sony AI (JP)

MUÑOS Sofía - site internet

Sofía Muñoz

Head of Platform at Seaya (ES)

NEVILLE Leon

Leon Neville

Director of Insights & Innovation at BPI (UK)

NEU Mathilde - site internet

Mathilde Neu

Co-Founder & Vice President at Music Tech France | Founder & CEO at Resonance (FR)

NIBOYET Pierre

Pierre Niboyet

Founder at MatchPlay (FR)

NICHOLS Randy - site internet

Randy Nichols

Managing Director at Force Media Management | Artist Manager at Fly South Music Group (US)

11

Stephen O'Reilly

Director & Co-owner at ie:music & Robbie Williams Management (UK)

OMBLER Mat

Mat Ombler

Head of Music and Gaming Partnerships at Laced (UK)

10

Rishi Patel

General Partner at Plus Eight Equity & DJ (US)

PAULSSEN Natasja - site internet

Natasja Paulssen

Founder at 4DR Studios (NL)

PEKARI Turo (1)

Turo Pekari

Vice President at Music Tech Europe | Chief Liaison Officer at Copyright Delta | Head of EU Affairs at Nordic Music Tech (FI)

9

Xavier Péters

CEO at LeanSquare (BE)

PIERRE Antoine (1)

Antoine Pierre

Artist | Solo Drummer & Drummer of the Band VAAGUE (BE)

PIQUARD Ben

Ben Piquard

Executive Advisor at LeanSquare | Ex Microsoft (BE)

RAGOOWANSI Neeta

Neeta Ragoowansi

President at MMF-US & IMMF (US)

8

Fanny Rebillard

Gaming Researcher & Writer at FNRS | Co-curator at Philharmonie de Paris (FR)

RILEY Tom - site internet

Tom Riley

Director of Sales at AIMS (UK)

RIMMER Steve - site internet

Steve Rimmer

Founder & CEO at Tickets For Good (UK)

RINGSTAD SCHULTZ Christian - site internet

Christian Ringstad Schultz

Co-Founder & CEO at Masterchannel (NO)

7

Andrea Rosen

Portfolio Manager at Best Nights VC & DJ known as Androosh (DE)

SAHLOUL Tarafa (1)

Tarafa Sahloul

President & Co-Founder at Kid Katana & Mutant Ninja (FR)

6

Hazel Savage

CEO at SYNTHO | Ex Shazam, Pandora, Musiio and SoundCloud (UK)

ALLEN Tom-2

Thérèse Sayarath

Artist | Stylist | Singer | Activist (FR)

SCHUSTER Olivier - site internet

Olivier Schuster

COO at BEATSURFING

SHARP Taz - site internet

Taz Sharp

Music Lead at Levellr (UK)

SHUKLA Roochay

Roochay Shulka

Head of Creative Marketing, India & South Asia at Believe (IN)

5

Pieter-Jan Speelmans

VP of Engineering at Dolby (BE)

STROBEL Matthias - site internet

Matthias Strobel

President at MusicTech Germany (DE)

TAN Keith (1)

Keith Tan

Founder & CEO at Slate Entertainment (SG) | Ex Eventim Live Asia

TIBBETTS Collette

Collette Tibbetts

Founder at Joker Deck (US)

TUMMINELLO Xavier

Xavier Tumminello

Innovation Project Manager at Centre National de la Musique (FR / US) | Ex Winamp, MIDEM, Apple

TYRRELL Jess (1)

Jess Tyrrell

Growth Coach at The Pitch & Growth Coach (UK)

VANOEVEREN Ine - site internet

Ine Vanoeveren

Lead Technology & Innovation at Corda Arena (BE)

4

Stijn Verdonckt

Founder at Daft Music Studios (BE)

3

Thijs Verhulst

Founder at Angle of Impact | Ex Warner BeNeLux (NL)

2

Jakob Wredstrøm

Venture Builder at Amplitude Ventures AS (NO)

1

Rachel Young

Head of Product, Distribution & Monetisation, SoundOn EMEA at TikTok (UK)

Reasons to join

The 7 signature ingredients to join

All perspectives in one place

Labels, Publishing, Live, CMOs, Tech, Data, Legal, and global markets come together for real, cross-industry conversations.

Networking that actually works

Organic, engaging formats and setting that spark real exchanges.

No tunnel vision

A fluid event rhythm with built - in pauses and interactive moments to maximize meaningful discussions.

Smart & dynamic formats

From deep-dive case studies to debates and hands-on explorations, mixing analysis, confrontations, and action.

A mid-year reality check

Track what's working, what's not, and what's next in Music+Tech with an honest, bias-free approach.

A privileged gathering

No VIP barriers, just an open space where music leaders, established Tech companies, startups, and innovators connect.

Belgian hospitality, no fuss

Expect genuine discussions, solid connections, and, of cours, the warm welcome of Belgians who know how to make every moment enjoyable. We don't take ourselves too seriously, but we do things right.

Where

A taste of Liège and Belgium

Welcome to our Liège HQ: La Grand Poste, a beautifully renovated landmark designed for sparking ideas, creating connections, and shaping Music+Tech.

GRANDPOSTE

Price

COME & TASTE WALLIFORNIA 2025

Your Ultimate Pass to Wallifornia 2025 
Discover our exclusive ticket options, designed to match your ideal experience:

Conference Only – €520

Includes:

  • Welcome drink on Day 1
  • Daily lunches
  • One drink per day
  • Wednesday night party
  • Conferences, networking sessions, and more!

Event + Les Ardentes on Thursday – €795

Everything in the Conference package plus:

  • VIP festival access to Les Ardentes on Thursday evening
  • Exclusive transport service
  • VIP access to the Wallifornia Lounge with complimentary drinks and dinner

Creative Boost Pass (-25% off!)

For artists and startups:

Claim your discount by filling out this form now!