At a glance
- July 1st, 6:30 PM • Start things off in style with a rooftop Welcome Drink at La Grand-Poste. Great views, real people, zero small talk.
- July 2nd, 09:45 AM • DAY 1 • The conversations kick off. Think fewer monologues, more interaction. Expect bold ideas, live feedback, real use cases, and formats where you actually take part.
- July 2nd, 8:30 PM • Launch Party at Le Reflektor Club. Because when music’s this good, networking becomes natural.
- July 3rd, 09:45 AM • DAY 2 • More moments to learn, challenge, build, and connect. Come with questions, leave with clarity (and a solid number of strategic contacts).

Who's in the mix*
At Wallifornia, we bring together every angle, every expertise, every perspective
Attendees
A unique mix of Music+Tech professionals across the entire ecosystem :
→ Music industry : Labels (majors & indies), live & touring experts, CMO'S, artists, managers, publishers, institutional players shaping regulation policy.
→ Tech & Innovation : Established companies, high-growth startups, data architects, AI specialists, and the engineers behind tomorrow's tools.
→ Business & Strategy : Investors, legal experts, media, and researchers mapping the next big shifts.
Speakers
Expect a powerhouse lineup of industry pioneers, visionary artists, daring entrepreneurs, leading investors, and top-tier experts.
From those shaping global platforms to the emerging entrepreneurs redefining the game, they all have one thing in common : they don't just talk, they act.
And they're already working on what's next in Music+Tech.

Focus 2025
WHAT’S COOKING IN 2025?
Wallifornia 2025: The Mid-Year Reality Check for Music+Tech Doers
This year, we’re diving even deeper into the intersection of Music+Tech, with a sharp focus on the rapid changes and challenges that are reshaping both industries. The mid-year “reality check” is more crucial than ever—it’s where we separate hype from real impact. In 2025, we’ll give you the tools, the insights, and the real-world examples that will help you navigate what’s working, what’s not, and what’s next. It’s the perfect time to pause, assess, and recalibrate.
After all, if you’re not ahead of the curve, you’re already behind.

Speakers
Confirmed Speakers 2025
… because real innovation happens with the right mix of thinkers, makers, and doers from around the globe. Wallifornia is intimate by design – no overwhelming crowds, no faceless networking. Just the right setting for real conversations to happen, meaningful connections to spark, and new solutions to emerge.
You won’t find this atmosphere anywhere else.

Tom Allen
CTO at Downtown (UK)

Ariana Arciniega
Former Head of BD and Label Strategy LATAM at Virgin Music Group (MX)

Agnès Bliah
Music Industry Operations Director at Deezer (FR)

Alex Branson
SVP, Industry Partnerships at Beatport (UK)

Alex Brees
CEO & founder at un:hurd music (UK)

Laurent Burton
Head of Creative and Cultural Industries & CBDO at Noshaq (BE)

Amalie Briden
Innovation Manager at BPI (UK)

Dot Bustelo
Founder, CEO & CIO at Loupe Art, Head of Partnerships at Beatoven.AI | Ex Apple (US)

Loredana Cacciotti
Founder & Digital Strategy Consultant at Future Play Magazine & LANDR (UK)

Charlotte Caleb
Founder & CEO at Ellevate (UK)

Beth Cherry
Music Consultant & Streaming Specialist at Stream Queen (UK)

David De Cristofaro
Fan Experience at ONELIVE (US)

Brecht De Man
Head Of Research at PXL-Music (BE)

Pascal Demez
CEO at BEATSURFING

Steven Desloovere
Head of Music at Sabam (BE)

Iara Dias
CEO & Founder at ikkio (FI)

Kimberly Dickson
Founder at HyperTribe (UK)

Chantal Epp
Founder & CEO at ClicknClear (UK)

Deniz Everling
Artist & Label Representative GSA at Bandcamp (DE)

Sophian Fanen
Investigative Journalist in music at Les Jours (FR)

Daniel Fletcher
Strategic Advisor | Music, Entertainment & Tech | Ex CIO at Primavera Sound (ES)

Simon Friend
COO at Round. (UK)

Julia Gaillardot-Chourgnoz
Senior Music Marketing Manager at Ubisoft (FR)

Rick Gleave
Founding Partner at Music Foundry | Ex Tuned Global (UK)

Jose Guariglia
Senior Account Manager at Fourth Pillar (VE)

Perrine Guyomard
Head Of Sacem Lab / Innovation at SACEM | Ex Warner Music France (FR)

Lamtharn (Hanoi) Hantrakul
Senior AI Research Scientist | Ex Google, TikTok, ByteDance (TH)

Aurélien Hérault
Chief Innovation Officer at Deezer (FR)

Emily Ingram
General Manager of Sollos at Universal Music Group (UK)

Anne Jenniskens
Business Development at Prisma Music Group (NL)

Hanna Kahlert
Senior Social Analyst at MIDiA Research (UK)

Sudha Kheterpal
Pitch & Speaker Coach at The Pitch & Growth Coach (UK)

Steven Marks
CEO at JLR, Inc. (US)

Bill McGoey
Head of Music Strategy & Investments at TikTok (UK)

Luke Mendoza
Chief Strategy Officer at Beatchain (UK)

Yuki Mitsufuji
Lead Research Scientist | VP of AI Research at Sony AI (JP)

Sofía Muñoz
Head of Platform at Seaya (ES)

Leon Neville
Director of Insights & Innovation at BPI (UK)

Mathilde Neu
Co-Founder & Vice President at Music Tech France | Founder & CEO at Resonance (FR)

Pierre Niboyet
Founder at MatchPlay (FR)

Randy Nichols
Managing Director at Force Media Management | Artist Manager at Fly South Music Group (US)

Stephen O'Reilly
Director & Co-owner at ie:music & Robbie Williams Management (UK)

Mat Ombler
Head of Music and Gaming Partnerships at Laced (UK)

Rishi Patel
General Partner at Plus Eight Equity & DJ (US)

Natasja Paulssen
Founder at 4DR Studios (NL)

Turo Pekari
Vice President at Music Tech Europe | Chief Liaison Officer at Copyright Delta | Head of EU Affairs at Nordic Music Tech (FI)

Xavier Péters
CEO at LeanSquare (BE)

Antoine Pierre
Artist | Solo Drummer & Drummer of the Band VAAGUE (BE)

Ben Piquard
Executive Advisor at LeanSquare | Ex Microsoft (BE)

Neeta Ragoowansi
President at MMF-US & IMMF (US)

Fanny Rebillard
Gaming Researcher & Writer at FNRS | Co-curator at Philharmonie de Paris (FR)

Tom Riley
Director of Sales at AIMS (UK)

Steve Rimmer
Founder & CEO at Tickets For Good (UK)

Christian Ringstad Schultz
Co-Founder & CEO at Masterchannel (NO)

Andrea Rosen
Portfolio Manager at Best Nights VC & DJ known as Androosh (DE)

Tarafa Sahloul
President & Co-Founder at Kid Katana & Mutant Ninja (FR)

Hazel Savage
CEO at SYNTHO | Ex Shazam, Pandora, Musiio and SoundCloud (UK)

Thérèse Sayarath
Artist | Stylist | Singer | Activist (FR)

Olivier Schuster
COO at BEATSURFING

Taz Sharp
Music Lead at Levellr (UK)

Roochay Shulka
Head of Creative Marketing, India & South Asia at Believe (IN)

Pieter-Jan Speelmans
VP of Engineering at Dolby (BE)

Matthias Strobel
President at MusicTech Germany (DE)

Keith Tan
Founder & CEO at Slate Entertainment (SG) | Ex Eventim Live Asia

Collette Tibbetts
Founder at Joker Deck (US)

Xavier Tumminello
Innovation Project Manager at Centre National de la Musique (FR / US) | Ex Winamp, MIDEM, Apple

Jess Tyrrell
Growth Coach at The Pitch & Growth Coach (UK)

Ine Vanoeveren
Lead Technology & Innovation at Corda Arena (BE)

Stijn Verdonckt
Founder at Daft Music Studios (BE)

Thijs Verhulst
Founder at Angle of Impact | Ex Warner BeNeLux (NL)

Jakob Wredstrøm
Venture Builder at Amplitude Ventures AS (NO)

Rachel Young
Head of Product, Distribution & Monetisation, SoundOn EMEA at TikTok (UK)
Reasons to join
The 7 signature ingredients to join
All perspectives in one place
Labels, Publishing, Live, CMOs, Tech, Data, Legal, and global markets come together for real, cross-industry conversations.
Networking that actually works
Organic, engaging formats and setting that spark real exchanges.
No tunnel vision
A fluid event rhythm with built - in pauses and interactive moments to maximize meaningful discussions.
Smart & dynamic formats
From deep-dive case studies to debates and hands-on explorations, mixing analysis, confrontations, and action.
A mid-year reality check
Track what's working, what's not, and what's next in Music+Tech with an honest, bias-free approach.
A privileged gathering
No VIP barriers, just an open space where music leaders, established Tech companies, startups, and innovators connect.
Belgian hospitality, no fuss
Expect genuine discussions, solid connections, and, of cours, the warm welcome of Belgians who know how to make every moment enjoyable. We don't take ourselves too seriously, but we do things right.
Where
A taste of Liège and Belgium
Welcome to our Liège HQ: La Grand Poste, a beautifully renovated landmark designed for sparking ideas, creating connections, and shaping Music+Tech.

Price
COME & TASTE WALLIFORNIA 2025
Your Ultimate Pass to Wallifornia 2025
Discover our exclusive ticket options, designed to match your ideal experience:
Conference Only – €520
Includes:
- Welcome drink on Day 1
- Daily lunches
- One drink per day
- Wednesday night party
- Conferences, networking sessions, and more!
Event + Les Ardentes on Thursday – €795
Everything in the Conference package plus:
- VIP festival access to Les Ardentes on Thursday evening
- Exclusive transport service
- VIP access to the Wallifornia Lounge with complimentary drinks and dinner
Creative Boost Pass (-25% off!)
For artists and startups:
Claim your discount by filling out this form now!
Partners