Affiche A2 paysage permaculture illustratif-5

What's cooking ?

THE WALLIFORNIA’S SECRET SAUCE

This isn’t a sit-down-and-listen kind of conference. It’s where every perspective meets, and where every participant brings something to the table.
From labels to publishers, live pros to platform builders, startup founders to policymakers, AI researchers to indie artists—we don’t separate the worlds. We connect them.

Networking that works : Think curated formats, spontaneous moments, and human-sized interactions—no forced small talk, no pointless badge-scanning.
Formats that fire you up : From hands-on workshops to live use cases, hard-hitting debates to roundtables where you actually speak—we mix insight with interaction, boldness with usability.
A rhythm that breathes : Built-in pauses to connect, moments to reflect, and the right balance between listening and doing.
Wallifornia 2025 is more than a conference. It’s where the doers gather to stay one step ahead — to be part of the next play before it becomes the headline.
Come hungry for answers. Leave with new ideas, new allies, and a head start on what’s next.

PICK YOUR PASS

At a glance

July 1st, 6:00 PM – Start things off in style with a rooftop Welcome Drink at La Grand-Poste. Great views, real people, zero small talk.
July 2nd, 10:00 AM – The conversations kick off. Think fewer monologues, more interaction. Expect bold ideas, live feedback, real use cases, and formats where you actually take part.
July 2nd, 9:00 PM – Launch Party at Le Reflektor Club. Because when music’s this good, networking becomes natural.
July 3rd, 10:00 AM – Day two: more moments to learn, challenge, build, and connect. Come with questions, leave with clarity (and a solid number of strategic contacts).

Attendees

A unique mix of Music+Tech professionals across the entire ecosystem :

Music industry : Labels (majors & indies), live & touring experts, CMO'S, artists, managers, publishers, institutional players shaping regulation policy.

Tech & Innovation : Established companies, high-growth startups, data architects, AI specialists, and the engineers behind tomorrow's tools.

Business & Strategy : Investors, legal experts, media, and researchers mapping the next big shifts.

Speakers

Expect a powerhouse lineup of industry pioneers, visionary artists, daring entrepreneurs, leading investors, and top-tier experts.

From those shaping global platforms to the emerging entrepreneurs redefining the game, they all have one thing in common : they don't just talk, they act.

And they're already working on what's next in Music+Tech.

Blanc-3 — *Participating companies Wallifornia 2022-2024

Focus 2025

WHAT’S COOKING IN 2025?

Wallifornia 2025: The Mid-Year Reality Check for Music+Tech Doers

This year, we’re diving even deeper into the intersection of Music+Tech, with a sharp focus on the rapid changes and challenges that are reshaping both industries. The mid-year “reality check” is more crucial than ever—it’s where we separate hype from real impact. In 2025, we’ll give you the tools, the insights, and the real-world examples that will help you navigate what’s working, what’s not, and what’s next. It’s the perfect time to pause, assess, and recalibrate.
After all, if you’re not ahead of the curve, you’re already behind.

Speakers

Confirmed Speakers 2025

… because real innovation happens with the right mix of thinkers, makers, and doers from around the globe. Wallifornia is intimate by design – no overwhelming crowds, no faceless networking. Just the right setting for real conversations to happen, meaningful connections to spark, and new solutions to emerge.

You won’t find this atmosphere anywhere else.

Kristin Robinson

Senior Music Business Correspondent at Billboard (US)

Tom Allen

CTO at Downtown (UK)

Linda Ayoola

Global Head of Music, Platoon at Apple Music (UK)

Agnès Bliah

Music Industry Operations Director at Deezer (FR)

Alex Brees

CEO & founder at un:hurd music (UK)

Amalie Briden

Innovation Manager at BPI (UK)

Beth Cherry

Music Consultant & Streaming Specialist at Stream Queen

David De Cristofaro

Fan Experience at ONELIVE (US)

Chantal Epp

Founder at ClicknClear (UK)

Sophian Fanen

Investigative journalist in music at Les Jours (FR)

Jos Feijen

Director at Effenaar (NL)

Simon Friend

COO at Round. (UK)

Julia Gaillardot-Chourgnoz

Senior Music Marketing Manager at Ubisoft (FR)

Rick Gleave

Founding Partner at Music Foundry (UK)

Perrine Guyomard

Head Of Sacem Lab (FR)

Aurélien Hérault

Chief Innovation Officer at Deezer (FR)

Emily Ingram

General Manager of Sollos at Universal Music Group (UK)

Hanna Kahlert

Senior Social Analyst at MIDiA Research (UK)

Steven Marks

CEO at JLR, Inc. (US)

Luke Mendoza

Chief Strategy Officer at Beatchain (UK)

Yuki Mitsufuji

Lead Research Scientist / VP of AI Research at Sony AI (US)

Leon Neville

Director of Insights in the Insight & Innovation team at BPI (UK)

Pierre Niboyet

Founder at MatchPlay (FR)

Stephen O'Reilly

Director / co-owner at ie:music & Robbie Williams Manager (UK)

Rishi Patel

General Partner at Plus Eight Equity (US)

Xavier Péters

CEO at Leansquare (BE)

Fanny Rebillard

Gaming Researcher & Writer (BE)

Andrea Rosen

Portfolio Manager at Best Nights VC (DE)

Tarafa Sahloul

President & Co-Founder at Kid Katana & Mutant Ninja

Hazel Savage

CEO at SYNTHO (UK)

Thérèse Sayarath

Artist #Stylism #Music #Activism (FR)

Roochay Shulka

Head of Creative Marketing - India & South Asia at Believe (IN)

Pieter-Jan Speelmans

Reimagining live streaming experiences at Dolby (BE)

Stijn Verdonckt

Founder of Daft Music Studios (BE)

Thijs Verhulst

Founder at Angle of Impact (NL)

Jakob Wredstrøm

Venture Builder at Amplitude Ventures AS (NO)

Rachel Young

Head of Product, Distribution & Monetisation, SoundOn EMEA at TikTok (UK)

All perspectives in one place

Labels, Publishing, Live, CMOs, Tech, Data, Legal, and global markets come together for real, cross-industry conversations.

Networking that actually works

Organic, engaging formats and setting that spark real exchanges.

No tunnel vision

A fluid event rhythm with built - in pauses and interactive moments to maximize meaningful discussions.

Smart & dynamic formats

From deep-dive case studies to debates and hands-on explorations, mixing analysis, confrontations, and action.

A mid-year reality check

Track what's working, what's not, and what's next in Music+Tech with an honest, bias-free approach.

A privileged gathering

No VIP barriers, just an open space where music leaders, established Tech companies, startups, and innovators connect.

Belgian hospitality, no fuss

Expect genuine discussions, solid connections, and, of cours, the warm welcome of Belgians who know how to make every moment enjoyable. We don't take ourselves too seriously, but we do things right.

Where