At a glance
In 2025 :
- July 1st, 6:30 PM • Start things off in style with a rooftop Welcome Drink at La Grand-Poste. Great views, real people, zero small talk.
- July 2nd, 09:45 AM • DAY 1 • The conversations kick off. Think fewer monologues, more interaction. Expect bold ideas, live feedback, real use cases, and formats where you actually take part.
- July 2nd, 8:30 PM • Launch Party at Le Reflektor Club. Because when music’s this good, networking becomes natural.
- July 3rd, 09:45 AM • DAY 2 • More moments to learn, challenge, build, and connect. Come with questions, leave with clarity (and a solid number of strategic contacts).

Who's in the mix*
At Wallifornia, we bring together every angle, every expertise, every perspective
Attendees
A unique mix of Music+Tech professionals across the entire ecosystem :
→ Music industry : Labels (majors & indies), live & touring experts, CMO'S, artists, managers, publishers, institutional players shaping regulation policy.
→ Tech & Innovation : Established companies, high-growth startups, data architects, AI specialists, and the engineers behind tomorrow's tools.
→ Business & Strategy : Investors, legal experts, media, and researchers mapping the next big shifts.
Speakers
Expect a powerhouse lineup of industry pioneers, visionary artists, daring entrepreneurs, leading investors, and top-tier experts.
From those shaping global platforms to the emerging entrepreneurs redefining the game, they all have one thing in common : they don't just talk, they act.
And they're already working on what's next in Music+Tech.

Focus 2025
WHAT’S COOKING IN 2025?
Wallifornia 2025: The Mid-Year Reality Check for Music+Tech Doers
This year, we’re diving even deeper into the intersection of Music+Tech, with a sharp focus on the rapid changes and challenges that are reshaping both industries. The mid-year “reality check” is more crucial than ever—it’s where we separate hype from real impact. In 2025, we’ll give you the tools, the insights, and the real-world examples that will help you navigate what’s working, what’s not, and what’s next. It’s the perfect time to pause, assess, and recalibrate.
After all, if you’re not ahead of the curve, you’re already behind.

Speakers
Confirmed Speakers 2025
… because real innovation happens with the right mix of thinkers, makers, and doers from around the globe. Wallifornia is intimate by design – no overwhelming crowds, no faceless networking. Just the right setting for real conversations to happen, meaningful connections to spark, and new solutions to emerge.
You won’t find this atmosphere anywhere else.

Anthony Achille (UK)
Program Manager at Abbey Road REDD

Tom Allen (UK)
CTO at Downtown

Ariana Arciniega (MX)
EVP Global Operations & BD Strategy at Intercept Music | Ex Virgin Music Group

Agnès Bliah (FR)
Music Industry Operations Director at Deezer

Alex Branson (UK)
SVP, Industry Partnerships at Beatport

Alex Brees (UK)
CEO & founder at un:hurd music

Laurent Burton (BE)
Head of Creative and Cultural Industries & CBDO at Noshaq / President at LeanSquare

Amalie Briden (UK)
Innovation Manager at BPI

Dot Bustelo (US)
Founder, CEO & CIO at Loupe Art, Head of Partnerships at Beatoven.AI | Ex Apple

Loredana Cacciotti (UK)
Founder & Digital Strategy Consultant at Future Play Magazine & LANDR

Charlotte Caleb (UK)
Founder & CEO at Ellevate

Beth Cherry (UK)
Music Consultant & Streaming Specialist at Stream Queen

David De Cristofaro (US)
Fan Experience at ONELIVE

Brecht De Man (BE)
Head Of Research at PXL-Music

Pascal Demez (BE)
CEO at BEATSURFING

Steven Desloovere (BE)
Head of Music at Sabam

Iara Dias (FI)
CEO & Founder at ikkio

Kimberly Dickson (UK)
Founder at HyperTribe

Chantal Epp (UK)
Founder & CEO at ClicknClear

Deniz Everling (DE)
Artist & Label Representative GSA at Bandcamp

Sophian Fanen (FR)
Investigative Journalist in music at Les Jours

Karim Fanous (UK)
Innovation Manager at Abbey Road REDD

Daniel Fletcher (ES)
Strategic Advisor | Music, Entertainment & Tech | Ex CIO at Primavera Sound

Simon Friend (UK)
COO at Round.

Julia Gaillardot-Chourgnoz (FR)
Senior Music Marketing Manager at Ubisoft

Rick Gleave (UK)
Founding Partner at Music Foundry | Ex Tuned Global

Jose Guariglia (VE)
Senior Account Manager at Fourth Pillar

Perrine Guyomard (FR)
Head Of Sacem Lab / Innovation at SACEM | Ex Warner Music France

Lamtharn (Hanoi) Hantrakul (TH)
Senior AI Research Scientist | Ex Google, TikTok, ByteDance

Aurélien Hérault (FR)
Chief Innovation Officer at Deezer

Emily Ingram (UK)
General Manager of Sollos at Universal Music Group

Pieter Jans (BE)
Lecturer & DJ Primeur

Anne Jenniskens (NL)
Business Development at Prisma Music Group

Hanna Kahlert (UK)
Senior Social Analyst at MIDiA Research

Tajdar Ahmad Khan (NO)
Strategy - Sales and Marketing at Amplitude Ventures AS

Sudha Kheterpal (UK)
Pitch & Speaker Coach at The Pitch & Growth Coach

Christian Martin (BE)
President at PlayRight

Luke Mendoza (UK)
Chief Strategy Officer at Beatchain

Yuki Mitsufuji (JP)
Lead Research Scientist | VP of AI Research at Sony AI

Sofía Muñoz (ES)
Head of Platform at Seaya

Leon Neville (UK)
Director of Insights & Innovation at BPI

Mathilde Neu (FR)
Co-Founder & Vice President at Music Tech France | Founder & CEO at Resonance

Pierre Niboyet (FR)
Founder at MatchPlay

Randy Nichols (US)
Managing Director at Force Media Management | Artist Manager at Fly South Music Group

Stephen O'Reilly (UK)
Director & Co-owner at ie:music & Robbie Williams' Management

Mat Ombler (UK)
Head of Music and Gaming Partnerships at Laced

Rishi Patel (US)
General Partner & Co-Founder at Plus Eight Equity & DJ

Natasja Paulssen (NL)
Founder at 4DR Studios

Jan Pauly (BE)
Community Lead at Music Tech Belgium

Turo Pekari (FI)
Vice President at Music Tech Europe | Chief Liaison Officer at Copyright Delta | Head of EU Affairs at Nordic Music Tech

Xavier Péters (BE)
CEO at LeanSquare

Antoine Pierre (BE)
Artist | Solo Drummer & Drummer of the Band VAAGUE

Ben Piquard (BE)
Executive Advisor at LeanSquare | Ex Microsoft

Neeta Ragoowansi (US)
President at MMF-US & IMMF

Fanny Rebillard (FR)
Gaming Researcher & Writer at FNRS | Co-curator at Philharmonie de Paris

Tom Riley (UK)
Director of Sales at AIMS

Steve Rimmer (UK)
Founder & CEO at Tickets For Good

Christian Ringstad Schultz (NO)
Co-Founder & CEO at Masterchannel

Andrea Rosen (DE)
Portfolio Manager at Best Nights VC & DJ known as Androosh

Tarafa Sahloul (FR)
President & Co-Founder at Kid Katana & Mutant Ninja

Hazel Savage (UK)
CEO at SYNTHO | Ex Shazam, Pandora, Musiio and SoundCloud

Thérèse Sayarath (FR)
Artist | Founder of Tiger Bomb Collective (asiandescent artists) | Cofounder of "T'as mal où ?", a Podcast about artists' health

Olivier Schuster (BE)
COO at BEATSURFING

Leen Segers (BE)
Managing Director at ForsVC

Taz Sharp (UK)
Music Lead at Levellr

Roochay Shulka (IN)
Head of Creative Marketing, India & South Asia at Believe

Pieter-Jan Speelmans (BE)
VP of Engineering at Dolby

Jo Spreutels (BE)
CIO at Sabam

Matthias Strobel (DE)
President at MusicTech Germany

Keith Tan (SG)
Founder & CEO at Slate Entertainment | Ex Eventim Live Asia

Collette Tibbetts (US)
Founder at Joker Deck

Xavier Tumminello (FR / US)
Innovation Project Manager at Centre National de la Musique | Ex Winamp, MIDEM, Apple

Jess Tyrrell (UK)
Growth Coach at The Pitch & Growth Coach

Ine Vanoeveren (BE)
Lead Technology & Innovation at Corda Arena

Simon Vanrie (BE)
Director & Art Director at Capitane Records

Christophe Van Vaerenbergh (BE)
Managing Director at PlayRight

Stijn Verdonckt (BE)
Founder at Daft Music Studios

Thijs Verhulst (NL)
Founder at Angle of Impact | Ex Warner BeNeLux

Jakob Wredstrøm (NO)
Venture Builder at Amplitude Ventures AS

Rachel Young (UK)
Founder at Nuovo Advisory | Ex TikTok
Reasons to join
The 7 signature ingredients to join
All perspectives in one place
Labels, Publishing, Live, CMOs, Tech, Data, Legal, and global markets come together for real, cross-industry conversations.
Networking that actually works
Organic, engaging formats and setting that spark real exchanges.
No tunnel vision
A fluid event rhythm with built - in pauses and interactive moments to maximize meaningful discussions.
Smart & dynamic formats
From deep-dive case studies to debates and hands-on explorations, mixing analysis, confrontations, and action.
A mid-year reality check
Track what's working, what's not, and what's next in Music+Tech with an honest, bias-free approach.
A privileged gathering
No VIP barriers, just an open space where music leaders, established Tech companies, startups, and innovators connect.
Belgian hospitality, no fuss
Expect genuine discussions, solid connections, and, of cours, the warm welcome of Belgians who know how to make every moment enjoyable. We don't take ourselves too seriously, but we do things right.
Where
A taste of Liège and Belgium
Welcome to our Liège HQ: La Grand Poste, a beautifully renovated landmark designed for sparking ideas, creating connections, and shaping Music+Tech.

Price
COME & TASTE WALLIFORNIA 2025
Your Ultimate Pass to Wallifornia 2025
Discover our exclusive ticket options, designed to match your ideal experience:
Conference Only – €520
Includes:
- Welcome drink on Day 1
- Daily lunches
- One drink per day
- Wednesday night party
- Conferences, networking sessions, and more!
Event + Les Ardentes on Thursday – €795
Everything in the Conference package plus:
- VIP festival access to Les Ardentes on Thursday evening
- Exclusive transport service
- VIP access to the Wallifornia Lounge with complimentary drinks and dinner
Creative Boost Pass (-25% off!)
For artists and startups:
Claim your discount by filling out this form now!