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What's cooking ?

THE WALLIFORNIA’S SECRET SAUCE

This isn’t a sit-down-and-listen kind of conference. It’s where every perspective meets, and where every participant brings something to the table.
From labels to publishers, live pros to platform builders, startup founders to policymakers, AI researchers to indie artists—we don’t separate the worlds. We connect them.

  • Networking that works : Think curated formats, spontaneous moments, and human-sized interactions—no forced small talk, no pointless badge-scanning.
  • Formats that fire you up : From hands-on workshops to live use cases, hard-hitting debates to roundtables where you actually speak—we mix insight with interaction, boldness with usability.
  • A rhythm that breathes : Built-in pauses to connect, moments to reflect, and the right balance between listening and doing.
    Wallifornia 2025 is more than a conference. It’s where the doers gather to stay one step ahead — to be part of the next play before it becomes the headline.
    Come hungry for answers. Leave with new ideas, new allies, and a head start on what’s next.

At a glance

In 2025 :

  • July 1st, 6:30 PM • Start things off in style with a rooftop Welcome Drink at La Grand-Poste. Great views, real people, zero small talk.
  • July 2nd, 09:45 AM • DAY 1 • The conversations kick off. Think fewer monologues, more interaction. Expect bold ideas, live feedback, real use cases, and formats where you actually take part.
  • July 2nd, 8:30 PM • Launch Party at Le Reflektor Club. Because when music’s this good, networking becomes natural.
  • July 3rd, 09:45 AM • DAY 2 • More moments to learn, challenge, build, and connect. Come with questions, leave with clarity (and a solid number of strategic contacts).
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Who's in the mix*

At Wallifornia, we bring together every angle, every expertise, every perspective

Attendees

A unique mix of Music+Tech professionals across the entire ecosystem :

→ Music industry : Labels (majors & indies), live & touring experts, CMO'S, artists, managers, publishers, institutional players shaping regulation policy.

→ Tech & Innovation : Established companies, high-growth startups, data architects, AI specialists, and the engineers behind tomorrow's tools.

→ Business & Strategy : Investors, legal experts, media, and researchers mapping the next big shifts.

Speakers

Expect a powerhouse lineup of industry pioneers, visionary artists, daring entrepreneurs, leading investors, and top-tier experts.

From those shaping global platforms to the emerging entrepreneurs redefining the game, they all have one thing in common : they don't just talk, they act.

And they're already working on what's next in Music+Tech.

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*Participating companies Wallifornia 2022-2024

Focus 2025

WHAT’S COOKING IN 2025?

Wallifornia 2025: The Mid-Year Reality Check for Music+Tech Doers

This year, we’re diving even deeper into the intersection of Music+Tech, with a sharp focus on the rapid changes and challenges that are reshaping both industries. The mid-year “reality check” is more crucial than ever—it’s where we separate hype from real impact. In 2025, we’ll give you the tools, the insights, and the real-world examples that will help you navigate what’s working, what’s not, and what’s next. It’s the perfect time to pause, assess, and recalibrate.
After all, if you’re not ahead of the curve, you’re already behind.

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Speakers

Confirmed Speakers 2025

… because real innovation happens with the right mix of thinkers, makers, and doers from around the globe. Wallifornia is intimate by design – no overwhelming crowds, no faceless networking. Just the right setting for real conversations to happen, meaningful connections to spark, and new solutions to emerge.

You won’t find this atmosphere anywhere else.

ACHILLE Anthony - site internet

Anthony Achille (UK)

Program Manager at Abbey Road REDD

14

Tom Allen (UK)

CTO at Downtown

ARCINIEGA Ariana - site internet

Ariana Arciniega (MX)

EVP Global Operations & BD Strategy at Intercept Music | Ex Virgin Music Group

BLIAH Agnès

Agnès Bliah (FR)

Music Industry Operations Director at Deezer

BRANSON Alex - site internet

Alex Branson (UK)

SVP, Industry Partnerships at Beatport

16

Alex Brees (UK)

CEO & founder at un:hurd music

BURTON Laurent - site internet

Laurent Burton (BE)

Head of Creative and Cultural Industries & CBDO at Noshaq / President at LeanSquare

17

Amalie Briden (UK)

Innovation Manager at BPI

BUSTELO Dot (1)

Dot Bustelo (US)

Founder, CEO & CIO at Loupe Art, Head of Partnerships at Beatoven.AI | Ex Apple

CACCIOTTI Loredana - site internet

Loredana Cacciotti (UK)

Founder & Digital Strategy Consultant at Future Play Magazine & LANDR

CALEB Charlotte - site internet

Charlotte Caleb (UK)

Founder & CEO at Ellevate

CHERRY Beth

Beth Cherry (UK)

Music Consultant & Streaming Specialist at Stream Queen

18

David De Cristofaro (US)

Fan Experience at ONELIVE

DE MAN Brecht - site internet

Brecht De Man (BE)

Head Of Research at PXL-Music

DEMEZ Pascal - site internet

Pascal Demez (BE)

CEO at BEATSURFING

DESLOOVERE Steven - site internet

Steven Desloovere (BE)

Head of Music at Sabam

DIAS Lara - site internet

Iara Dias (FI)

CEO & Founder at ikkio

DICKSON Kimberly - site internet

Kimberly Dickson (UK)

Founder at HyperTribe

19

Chantal Epp (UK)

Founder & CEO at ClicknClear

EVERLING Deniz- site internet

Deniz Everling (DE)

Artist & Label Representative GSA at Bandcamp

20

Sophian Fanen (FR)

Investigative Journalist in music at Les Jours

FANOUS Karim - site internet

Karim Fanous (UK)

Innovation Manager at Abbey Road REDD

FLETCHER Daniel - site internet

Daniel Fletcher (ES)

Strategic Advisor | Music, Entertainment & Tech | Ex CIO at Primavera Sound

26

Simon Friend (UK)

COO at Round.

CHOURGNOZ-VILLANO Julia

Julia Gaillardot-Chourgnoz (FR)

Senior Music Marketing Manager at Ubisoft

22

Rick Gleave (UK)

Founding Partner at Music Foundry | Ex Tuned Global

GUARIGLIA José (1)

Jose Guariglia (VE)

Senior Account Manager at Fourth Pillar

23

Perrine Guyomard (FR)

Head Of Sacem Lab / Innovation at SACEM | Ex Warner Music France

HANTRAKUL Lamtharn Hanoi

Lamtharn (Hanoi) Hantrakul (TH)

Senior AI Research Scientist | Ex Google, TikTok, ByteDance

25

Aurélien Hérault (FR)

Chief Innovation Officer at Deezer

Speakers - Site internet

Emily Ingram (UK)

General Manager of Sollos at Universal Music Group

JANS Pieter - site internet

Pieter Jans (BE)

Lecturer & DJ Primeur

JENNISKENS Anne - site internet

Anne Jenniskens (NL)

Business Development at Prisma Music Group

24

Hanna Kahlert (UK)

Senior Social Analyst at MIDiA Research

KHAN Tajdar Ahmad - site internet

Tajdar Ahmad Khan (NO)

Strategy - Sales and Marketing at Amplitude Ventures AS

KHETERPAL Sudha - Site internet

Sudha Kheterpal (UK)

Pitch & Speaker Coach at The Pitch & Growth Coach

MARTIN Christian - Site Internet

Christian Martin (BE)

President at PlayRight

27

Luke Mendoza (UK)

Chief Strategy Officer at Beatchain

MITSUFUJI Yuki

Yuki Mitsufuji (JP)

Lead Research Scientist | VP of AI Research at Sony AI

MUÑOS Sofía - site internet

Sofía Muñoz (ES)

Head of Platform at Seaya

NEVILLE Leon

Leon Neville (UK)

Director of Insights & Innovation at BPI

NEU Mathilde - site internet

Mathilde Neu (FR)

Co-Founder & Vice President at Music Tech France | Founder & CEO at Resonance

NIBOYET Pierre

Pierre Niboyet (FR)

Founder at MatchPlay

NICHOLS Randy - site internet

Randy Nichols (US)

Managing Director at Force Media Management | Artist Manager at Fly South Music Group

11

Stephen O'Reilly (UK)

Director & Co-owner at ie:music & Robbie Williams' Management

OMBLER Mat

Mat Ombler (UK)

Head of Music and Gaming Partnerships at Laced

10

Rishi Patel (US)

General Partner & Co-Founder at Plus Eight Equity & DJ

PAULSSEN Natasja - site internet

Natasja Paulssen (NL)

Founder at 4DR Studios

PAULY Jan - site internet

Jan Pauly (BE)

Community Lead at Music Tech Belgium

PEKARI Turo (1)

Turo Pekari (FI)

Vice President at Music Tech Europe | Chief Liaison Officer at Copyright Delta | Head of EU Affairs at Nordic Music Tech

9

Xavier Péters (BE)

CEO at LeanSquare

PIERRE Antoine (1)

Antoine Pierre (BE)

Artist | Solo Drummer & Drummer of the Band VAAGUE

PIQUARD Ben

Ben Piquard (BE)

Executive Advisor at LeanSquare | Ex Microsoft

RAGOOWANSI Neeta

Neeta Ragoowansi (US)

President at MMF-US & IMMF

8

Fanny Rebillard (FR)

Gaming Researcher & Writer at FNRS | Co-curator at Philharmonie de Paris

RILEY Tom - site internet

Tom Riley (UK)

Director of Sales at AIMS

RIMMER Steve - site internet

Steve Rimmer (UK)

Founder & CEO at Tickets For Good

RINGSTAD SCHULTZ Christian - site internet

Christian Ringstad Schultz (NO)

Co-Founder & CEO at Masterchannel

7

Andrea Rosen (DE)

Portfolio Manager at Best Nights VC & DJ known as Androosh

SAHLOUL Tarafa (1)

Tarafa Sahloul (FR)

President & Co-Founder at Kid Katana & Mutant Ninja

6

Hazel Savage (UK)

CEO at SYNTHO | Ex Shazam, Pandora, Musiio and SoundCloud

ALLEN Tom-2

Thérèse Sayarath (FR)

Artist | Founder of Tiger Bomb Collective (asiandescent artists) | Cofounder of "T'as mal où ?", a Podcast about artists' health

SCHUSTER Olivier - site internet

Olivier Schuster (BE)

COO at BEATSURFING

SEGERS Leen - site internet

Leen Segers (BE)

Managing Director at ForsVC

SHARP Taz - site internet

Taz Sharp (UK)

Music Lead at Levellr

SHUKLA Roochay

Roochay Shulka (IN)

Head of Creative Marketing, India & South Asia at Believe

5

Pieter-Jan Speelmans (BE)

VP of Engineering at Dolby

SPREUTELS Jo - site internet

Jo Spreutels (BE)

CIO at Sabam

STROBEL Matthias - site internet

Matthias Strobel (DE)

President at MusicTech Germany

TAN Keith (1)

Keith Tan (SG)

Founder & CEO at Slate Entertainment | Ex Eventim Live Asia

TIBBETTS Collette

Collette Tibbetts (US)

Founder at Joker Deck

TUMMINELLO Xavier

Xavier Tumminello (FR / US)

Innovation Project Manager at Centre National de la Musique | Ex Winamp, MIDEM, Apple

TYRRELL Jess (1)

Jess Tyrrell (UK)

Growth Coach at The Pitch & Growth Coach

VANOEVEREN Ine - site internet

Ine Vanoeveren (BE)

Lead Technology & Innovation at Corda Arena

VANRIE Simon - site internet

Simon Vanrie (BE)

Director & Art Director at Capitane Records

VAN VAERENBERGH Christophe - site internet

Christophe Van Vaerenbergh (BE)

Managing Director at PlayRight

4

Stijn Verdonckt (BE)

Founder at Daft Music Studios

3

Thijs Verhulst (NL)

Founder at Angle of Impact | Ex Warner BeNeLux

2

Jakob Wredstrøm (NO)

Venture Builder at Amplitude Ventures AS

1

Rachel Young (UK)

Founder at Nuovo Advisory | Ex TikTok

Reasons to join

The 7 signature ingredients to join

All perspectives in one place

Labels, Publishing, Live, CMOs, Tech, Data, Legal, and global markets come together for real, cross-industry conversations.

Networking that actually works

Organic, engaging formats and setting that spark real exchanges.

No tunnel vision

A fluid event rhythm with built - in pauses and interactive moments to maximize meaningful discussions.

Smart & dynamic formats

From deep-dive case studies to debates and hands-on explorations, mixing analysis, confrontations, and action.

A mid-year reality check

Track what's working, what's not, and what's next in Music+Tech with an honest, bias-free approach.

A privileged gathering

No VIP barriers, just an open space where music leaders, established Tech companies, startups, and innovators connect.

Belgian hospitality, no fuss

Expect genuine discussions, solid connections, and, of cours, the warm welcome of Belgians who know how to make every moment enjoyable. We don't take ourselves too seriously, but we do things right.

Where

A taste of Liège and Belgium

Welcome to our Liège HQ: La Grand Poste, a beautifully renovated landmark designed for sparking ideas, creating connections, and shaping Music+Tech.

GRANDPOSTE

Price

COME & TASTE WALLIFORNIA 2025

Your Ultimate Pass to Wallifornia 2025 
Discover our exclusive ticket options, designed to match your ideal experience:

Conference Only – €520

Includes:

  • Welcome drink on Day 1
  • Daily lunches
  • One drink per day
  • Wednesday night party
  • Conferences, networking sessions, and more!

Event + Les Ardentes on Thursday – €795

Everything in the Conference package plus:

  • VIP festival access to Les Ardentes on Thursday evening
  • Exclusive transport service
  • VIP access to the Wallifornia Lounge with complimentary drinks and dinner

Creative Boost Pass (-25% off!)

For artists and startups:

Claim your discount by filling out this form now!