With a passion for music, and more specifically drumming, Noémie studied digital marketing starting out her career with KissKissBankBank, implementing projects with a focus on music. Noémie then moved into a marketing and partnership position with Spotify France, to then move on to Universal Music France. At first she was put in charge of the playlist service Digster to then move on to managing Spinnup France, a digital distribution platform for up and coming artists.