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>Erica Shamaly
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About The Speaker

Erica Shamaly

Combining both her management experience and marketing expertise within the music and creative industries, Erica is responsible for overseeing day-to-day operations of the City of Austin’s Music & Entertainment Division to develop and implement initiatives that help accelerate the growth of the music and entertainment industry and its infrastructure. She served as the Co-Founder & Co-Executive Director of the Austin School of Film @ Motion Media Arts Center for nearly 10 years before becoming Director of Marketing & Business Development for the Reverberation Appreciation Society / Levitation (formerly Austin Psych Fest). Erica was Director of Marketing at Austin City Limits Live and 3TEN at ACL Live for three years before coming to the City of Austin in 2017.