Driven by an insatiable appetite to discover, create and change culture, J/G has built a diverse quiver of resources through his career development, formal education, relationship building, non-traditional channels and entrepreneurial hustle. He has been trusted to help grow and steer some of the most iconic and innovative brands of all time, in Red Bull and Spotify, during critical periods in their evolution. His early foundation came from end-to-end music management: overseeing the creation, production, performance, promotion and presentation of art as brand and business; both his own and those who have trusted him to help them along the way. Applying that foundation to his business, he’s won hearts and minds in company leadership and consumers by authentically balancing the intersection of artistic expression and commercial interest through the lens of brand and business strategy. Now, he extends his experience and service to artists, management companies, labels, promoters, agencies, festivals, conferences, established and start-up tech and culturally connected brands with his consultancy, Green Mountain Lodge.