Felix Haaksman founded HearDis! together with Robin Hofmann in 2005 and has been managing the company’s operations, business strategies and finances ever since. Felix entered the music world early on, swiftly mastering skills in the industry, from creating and producing music to supervising music for brands on audio-visual works. His long-lasting experience as an executive music producer and entrepreneurial profile to steer networks and resources makes of Felix a hands-on leader renowned for his intellect around IP and inception of new business ventures in music, media and technology.
Andreas Schoenrock is a sought-after audio branding expert. With an academic career extending from musicology, communication studies to acoustics engineering, Andreas today cherishes an in-depth and singular appreciation of the interplay between music, brands and end consumers. Over the past 20 years, Andreas has been active as a DJ, music producer, sound designer, especially since founding his own Berlin-based audio mastering studio in 2006. Andreas is currently finalising his PhD at Humboldt-Universität on the influence of Brands on popular music culture.