After a career as consultant and sales manager in the IT industry he founded Sales Cubes, a management consulting company specialised in sales performance management. The vision behind Sales Cubes is to operate as a bridge function between the scientific and the commercial worlds. As a consultant he works with organisations such as Bekaert, BNP Parisbas, TNO Applied Sciences, Sony, Janssen Cylag, ERGO and Vodaphone. In close collaboration with the Brussels
Enterprise Agency he coaches IT startups to develop and implement their ininital commercial strategies.