Start-up Acceleration Program

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  • Day 01 - 27/06


  • Day 02 - 28/06


  • Day 03 - 29/06


  • Day 04 - 30/06


  • Day 05 - 01/07


  • Day 06 - 02/07


  • Day 07 - 03/07


  • Day 08 - 04/07


  • Day 09 - 05/07


  • Day 10 - 06/07


  • 08h30  - 09h00
    Where
    Leansquare

  • 09h00 - 10h00
    Where
    Leansquare

  • 10h15 - 11h15
    Music production and live performance have always been deeply influenced by emerging technologies, far before our digital era. Is technological innovation the engine that pushes musical creation forward? Sure, but is it really only working one way? With this talk, we will put things upside down and take a look at how emotion, cultural trends and human factors have inspired and helped technological break-throughs to emerge and mature over the last decades. Through this handful of case studies, we will look in the future and discuss business opportunities related to music tech innovations.

  • 15h00 - 16h30
    Ben will present the latest development in terms of « What’a a good project ? » and how can you convince an investor. Author of the « Ready to Be invested video Series » (in French, on the LeanSquare youtube Channel and in English on Udemy.com –ask us for a free voucher-), Ben will talk about key concept like value proposition, customer traction, investor topology, beerdeck P&L or company long term value creation.

  • 16h30 - 17h30

  • 20h00 - ...
    1 beer – 1 Artist – 1 Bar : this concept is brought to you by Ca Balance & Ville de Liège! Make sure you don’t miss it ! Wednesday 27th of June, 20h00 Where? Beerlovers Café Beer? Grandgousier Address? Rue de la Violette 9, 4000 Liège Saturday 30th of June, 20h00 Where? Fous d'en face Beer?Badjawé Address? Rue Saint-Gilles 140, 4000 Liège Sunday 1st of July, 20h Where?Café des miracles Beer? Marie-Jeanne Address? Rue des Célestines 11, 4000 Liège Tuesday 3rd of July, 19h30 Where? Bistro Mentin Beer? Milf Address? Rue Sainte-Aldegonde 11, 4000 Liège https://www.visitezliege.be/en/liege-beer-lovers-city

  • 09h15 - 09h30

  • 09h30 - 11h00
    Roald Sieberath will browse, based on many examples and real business cases, the ideal content of a business plan. What do investors really expect and how you can present your project in the most effective way.

  • 13h30 - 14h30
    An introduction to music copyright aiming to provide answers to the following questions: What is copyright and what copyrights exist in music? What actions are protected by copyright? Who controls music copyrights? Why does any of this matter?

  • 15h00 - 16h00
    Due to the scarcity of resources and the fast moving environment a startup needs to integrate agile methodologies in its way of working and growing. Through Lean Start up, Design Thinking you learn to test solutions with your customers to fail fast and to know how to create value.

  • 16h30 - 18h30

  • 09h15 - 09h30

  • 09h30  - 11h00
    Getting your message across is one thing. Convincing the other person often requires a lot more effort. Persuasion plays a key role in your ability to influence others and achieve results. You rely on our persuasive skills to convince our customers to sign a contract, to get support from our colleagues for a new project, or to convince your managers to invest in a project. • Are you always successful? • Did you always get the outcome you wanted? • Do you think you used the correct approach in your negotiations? Persuasive communication involves more than just coming up with strong arguments and counter criticism. There are many different techniques you can use to influence others and you could be far more successful if we knew what approach to use in what situation. In this session, we go “inside” the psychology of persuasion to understand how and why it works. We focus on the techniques that marketeers and salespeople use to design compelling messages, and explore why some messages are more persuasive than others.

  • 11h30 - 13h00
    I want something you have. You want something I have. It can be a product, a service, money, time, … It’s not rocket science. It’s basic human to human interaction. No IQ required. It’s all about EQ. Understanding the other side of the table and making sure that the other side understands you. It’s not a battle, not because there aren’t any winners, it’s because after a good negotiation we don’t have losers.

  • 14h00 - 16h00
    Bruno Wattenbergh is an expert in coaching startups. He spent the last 20 years developing teams and structures to help startups launch and scale. Bruno is specialized in Business Model Innovation and helping start-up to pitch. He has developed several courses for startups. One of those is a crash course on how to pitch a startup project. Bruno will firstly explain the purpose of the pitch. Then explain how to make a difference when pitching a project. Bruno will then propose a structure to build such a pitch.

  • 16h00 - 17h00

  • 18h00
    The Musiq’3 festival, the most rock of classical festivals Since its creation in 2011, the Musiq’3 Festival has a clear mission: to share the pleasure of classical music with a public as wide, young and diverse as possible. Now one of the essential elements of the classical Brussels scene, it remains above all an essentially open festival. Open to all music: from classical to jazz, to the world and even to rock. Open to all musicians: the big stars of the classical scene rub shoulders with the young shoots of our academies. Open to all audiences: whether you come with friends, family, couple or solo marathoner, all will find the pleasure of sharing musical moments of high quality in a friendly and festive atmosphere.
    Where
    Flagey, Bruxelles

  • 13h00 - 15h00
    Journalists are trapped in the 24/7 information’s loophole. So, why the hell should they care about you’r impersonal, overselling and full of already obsolete infos press release ? During this session, we’ll provide some tips&tricks to catch, and retain, their attention. We’ll also discuss the pro's/contra's of telling your own stories and being your own PR agency. FTW.

  • 15h00 - 16h30

  • 20h00 - ...
    1 beer – 1 Artist – 1 Bar : this concept is brought to you by Ca Balance & Ville de Liège! Make sure you don’t miss it ! Wednesday 27th of June, 20h00 Where? Beerlovers Café Beer? Grandgousier Address? Rue de la Violette 9, 4000 Liège Saturday 30th of June, 20h00 Where? Fous d'en face Beer?Badjawé Address? Rue Saint-Gilles 140, 4000 Liège Sunday 1st of July, 20h Where?Café des miracles Beer? Marie-Jeanne Address? Rue des Célestines 11, 4000 Liège Tuesday 3rd of July, 19h30 Where? Bistro Mentin Beer? Milf Address? Rue Sainte-Aldegonde 11, 4000 Liège https://www.visitezliege.be/en/liege-beer-lovers-city

  • 22h30 - 02h00
    Le Cadran’s season , renowned club venue of downtown Liège, is coming to an end. They invite you all for a last party, free of charge, before their annual holiday break. On June 30th, they’ll host some of their favorite flourishing talents from Belgium to spread their unique vibes. Bring your friends, let’s dance. ❤️ LE CADRAN, Rue de Bruxelles, 4000 LIEGE
    Where
    Le Cadran

  • 20h00 - ...
    1 beer – 1 Artist – 1 Bar : this concept is brought to you by Ca Balance & Ville de Liège! Make sure you don’t miss it ! Wednesday 27th of June, 20h00 Where? Beerlovers Café Beer? Grandgousier Address? Rue de la Violette 9, 4000 Liège Saturday 30th of June, 20h00 Where? Fous d'en face Beer?Badjawé Address? Rue Saint-Gilles 140, 4000 Liège Sunday 1st of July, 20h Where?Café des miracles Beer? Marie-Jeanne Address? Rue des Célestines 11, 4000 Liège Tuesday 3rd of July, 19h30 Where? Bistro Mentin Beer? Milf Address? Rue Sainte-Aldegonde 11, 4000 Liège https://www.visitezliege.be/en/liege-beer-lovers-city

  • All day!

  • 09h30 - 11h00
    This is your chance to get answers to all the questions you never dare to ask to an investor. Xavier Peters is Mr. Startup at the Meusinvest Group and will hold an open Q/A with the participants. Bring your business plan and let’s challenge your projects.
    Where
    Leansquare

  • 11h30 - 12h30
    Transitioning from startup to scale-up brings many challenges for a company, from hiring new talents reinforcing the team to internationalizing and going strong on the market with scalable products in order to increase sales and profits. Management can also evolve to match the needs of this new era, leading sometimes to a change of leadership. As Musimap - belgian B2B2C AI-powered startup revolutionizing recommendation engines - is going through the phase of scaling, its CEO for three years, Vincent Favrat, will get very real about the expected but also the unexpected challenges he and his team faced while approaching this transition.

  • 12h30 - 13h00

  • 14h00 - 17h00
    How to attract and retain customers using cutting-edge tools, tactics and a scientific approach to marketing. Sustainable growth comes from delivering delightful experiences at scale across the entire customer journey.

  • 17h00 - 18h00

  • 09h15 - 09h30

  • 09h30 - 11h00

  • 11h30 - 13h00

  • 15h00 - 17h00

  • 19h30 - ...
    1 beer – 1 Artist – 1 Bar : this concept is brought to you by Ca Balance & Ville de Liège! Make sure you don’t miss it ! Wednesday 27th of June, 20h00 Where? Beerlovers Café Beer? Grandgousier Address? Rue de la Violette 9, 4000 Liège Saturday 30th of June, 20h00 Where? Fous d'en face Beer?Badjawé Address? Rue Saint-Gilles 140, 4000 Liège Sunday 1st of July, 20h Where?Café des miracles Beer? Marie-Jeanne Address? Rue des Célestines 11, 4000 Liège Tuesday 3rd of July, 19h30 Where? Bistro Mentin Beer? Milf Address? Rue Sainte-Aldegonde 11, 4000 Liège https://www.visitezliege.be/en/liege-beer-lovers-city

  • 09h15 - 09h30

  • 09h30 - 10h45

  • 11h00 - 12h00
    Learn how to raise serious cash from venture capitalists and angel investors in and out of Silicon Valley. Come prepared to participate with your fundraising deck and pitch. Attendees will walk away with improved pitches, better investor communication, and decks that flow.

  • 14h00 - 18h00
    Nonverbal communication in one-to-one and team meetings • Role-play of pitching or negotiation, with camera • Short presentation on the latest scientific discoveries about sales, negotiation and non verbal communication • Review of the role-play: discovering your non verbal style • Becoming aware of your image, the social judgements and the impact of the stress on your behaviour • Discovering what to change in your preparation in order to show positive behaviours and raise trust, likeability and commitment

  • 12h15 - 12h50
    Where
    Les Ardentes

  • 13:40 - 14:10
    Conference

  • 12h20 - 13h00
    Where
    Les Ardentes

  • 15h00 - 16h00

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