Acceleration & Invest

Carried out by Leansquare, start-up investor and accelerator, this intensive five day program just before the Les Ardentes Festival, will allow start-up to set up a financing dossier and potentially raise funds by presenting their project in front of a panel of investors.
During five days, they will have the opportunity to be accompanied by a coach, attend seminars, meet experienced entrepreneurs, music industry experts, journalist and investors.

Apply Now


Apply Now

03/07/2017 - 07/07/2017

La Chapelle
Rue Chapelle des Clercs 3
4000 Liège

Our 7 day program

Still subject to some modifications
Expand All +
  • Day 1: 3/07


  • Day 2: 4/07


  • Day 3: 5/07


  • Day 4: 6/07


  • Day 5: 7/07


  • 08:30 - 10:00
    Welcome and breakfast : Presentation of LeanSquare and Wallifornia MusicTech. Review agenda for the week. Get to know other fellow participants.
    Networking
    Where
    Leansquare

  • 10:00 - 12:00
    Ben will present the latest development in terms of « What’a a good project ? » and how can you convince an investor. Author of the « Ready to Be invested video Series » (in French, on the LeanSquare youtube Channel), Ben will talk about key concept like value proposition, customer traction, investor topology, beerdeck P&L or company long term value creation.
    Conference
    Where
    Leansquare

  • 13:00
    Getting your message across is one thing. Convincing the other person often requires a lot more effort. Persuasion plays a key role in your ability to influence others and achieve results. You rely on our persuasive skills to convince our customers to sign a contract, to get support from our colleagues for a new project, or to convince your managers to invest in a project. • Are you always successful? • Did you always get the outcome you wanted? • Do you think you used the correct approach in your negotiations? Persuasive communication involves more than just coming up with strong arguments and counter criticism. There are many different techniques you can use to influence others and you could be far more successful if we knew what approach to use in what situation. In this session, we go “inside” the psychology of persuasion to understand how and why it works. We focus on the techniques that marketeers and salespeople use to design compelling messages, and explore why some messages are more persuasive than others.
    Conference

  • 14:00 - 15:00
    I want something you have. You want something I have. It can be a product, a service, money, time, … It’s not rocket science. It’s basic human to human interaction. No IQ required. It’s all about EQ. Understanding the other side of the table and making sure that the other side understands you. It’s not a battle, not because there aren’t any winners, it’s because after a good negotiation we don’t have losers.
    Where
    Leansquare

  • 15:00
    We all need a good story. We learned our entire life thanks to those stories. Mathematic, history, geography. We use it on a date, to impress, to explain in simpler words. We use it to sell, to convince. But today, Storytelling became a buzz word, drawn with data, analysis, marketing. So, let’s get back to basics and see how to use it properly.
    Workshop
    Where
    Leansquare

  • 09:15

  • 09:45
    Roald Sieberath will browse, based on many examples and real business cases, the ideal content of a business plan. What do investors really expect and how you can present your project in the most effective way.
    Conference
    Where
    Leansquare

  • 13:00
    How to attract and retain customers using cutting-edge tools, tactics and a scientific approach to marketing. Sustainable growth comes from delivering delightful experiences at scale across the entire customer journey.

  • 14:00 - 15:00
    In Music Tech, we tend to think primarily in term of which new technology is around and how to use it. We could argue that this is a pretty valid standpoint as, for most of the modern Music history, the role of technology has been crucial in defining practices and aesthetics. Though it is important to highlight that the driving force of this evolution is fundamentally the human experience. I’ll try to discuss, in my 15 years of Music Tech practice, how the human-centred approach of Design has been a factor of innovation, creativity and change. The work that I will describe mostly gravitates around the HandSketch musical instrument project, how it started as a niche tech development for live contemporary performance, then jumped into the field of social interaction, to come back, changed, onto the stage and beyond. The guiding line of all those changes: the search for a more expressive human experience.
    Where
    Leansquare

  • 15:00
    How many meetings, how many presentations do you need to realize one simple fact: powerpoint presentation just suck! You don’t need to be a designer to make something clear, simple and sexy. Let’s see how to create the perfect slide deck with simple tips.
    Workshop

  • 09:30 - 10:00

  • 10:00
    This is your chance to get answers to all the questions you never dare to ask to an investor. Xavier Peters is Mr. Startup at the Meusinvest Group and will hold an open Q/A with the participants. Bring your business plan and let’s challenge your projects.
    Conference
    Where
    Leansquare

  • 13:00
    Networking
    Where
    Leansquare

  • 14:00 - 15:10
    When developing and growing a music tech startup, it’s critically important for long-term sustainability and growth to understand more than just your own technology and the current market environment. You also need to understand the bigger picture: how the forces of culture and technology change over time, how politics, the economy and human behaviour respond to those changes; and how you can not just adapt to those changes, but also how you can lead and create the innovations that take the entire ecosystem in new and positive directions. This session is about the future: not about making predictions, but instead preparing for the fact that the most likely future is the one that nobody can predict.
    Conference
    Where
    Leansquare

  • 15:00
    You may have the best product in the world. But if you’re boring presenting it, no-one will listen. As a comedian, we learned how to captivate audiences, how to use our body, our voice to improve the impact of our speech. You’re not Steve Jobs, but you can kick asses as good as he did.

  • 09:00

  • 09:30 - 11:30
    Workshop
    Where
    Leansquare

  • 15:45 - 16:15
    Conference
    Where
    Les Ardentes

  • 17:45 - 18:15
    Where
    Les Ardentes

Meet our Coaches

Meet our Experts

Meet our Investors

Our investors will be announced soon

Visit The Leansquare Website

Visit website

Accelerate & Invest: 03/07/2017 - 07/07/2017

Apply Now!